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Linda often referred to the creative side of WWE as Vince's specialty, stating that she was primarily in the management team, although she appeared in several storylines. McMahon debuted on WWF TV during the Corporate Ministry storyline, on the May 3, 1999, episode of Raw.

In one storyline, Vince abused Linda and had an affair with Trish Stratus as Linda watched helplessly. Their feud reached a climax at WrestleMania X-Seven when Linda awoke from her stupor and kicked Vince in the groin.

Unlike her husband and children, Linda appeared on-screen as a more neutral, rational, and selfless character. She often used her "power" to thwart her family's plans or to punish a heel. However, in October 2005, she briefly turned heel to join with her "evil" family members.