On January 27, 2008 at the Royal Rumble, Adamle began working as an interviewer for World Wrestling Entertainment (WWE). He then worked on WWE Raw as an interviewer, often making mistakes with each onscreen appearance. During his debut, he mistakenly referred to Jeff Hardy as "Jeff Harvey". He later became ECW's play-by-play announcer on April 15, replacing Joey Styles. Adamle continued to make frequent mistakes during his commentary duties on ECW.
On April 29, Adamle left a broadcast of ECW before the main event match, and his partner Tazz was asked to do the same. This was worked into a storyline as WWE reported that Adamle and Tazz may have left due to fan criticism of Adamle's commentary. The following week he cut a promo apologizing for his actions.
On the July 28 episode of Raw, Executive Vice President Shane McMahon announced that Adamle was the new General Manager for the Raw brand. During his tenure as General Manager, he promoted a variety of high-profile matches that he dubbed as "Adamle Originals." On the October 27 episode of Raw, as part of his storyline, he slapped Randy Orton after Orton insulted him personally. The following week on Raw, during an in-ring segment with Shane McMahon and Orton, Adamle resigned from his position as General Manager. He left WWE soon after.